About us

2012

2012

The start of one of the greatest partnerships in sports-branding history.

2013

2013

Successfully released first six signature shoes.

2018

2018

Dwyane Wade settled a lifetime deal with Li-Ning.

2019

2019

A new representing face - D'Angelo Russell signed with Way of Wade.

2022

2022

Evolving Constantly - Way of Wade celebrates 10th anniversary.

TECHNOLOGIES

BOOM (䨻)

It is the ultra light material that features strong cushioning. It gives a rapid pushback when compressed.

JIANG (弜)

It is a structural and material innovation that absorbs shock with reduced weight - featuring an arch shape. It absorbs energy and bounces back within seconds.

CLOUD (云)

Made of patterned EVA foaming material, CLOUD material absorbs the shock and provides better cushioning.

WAY OF WADE

The Way of Wade series is our flagship line, where innovation, performance, and legacy come together. As Dwyane Wade’s signature collection, it delivers elite cushioning, precise support, and bold style for players who strive to dominate and define their own game.

SHOP NOW

WADE ALL CITY

The Wade All City series is a versatile team shoe built for all five positions. Combining comfort, stability, and responsive performance, it offers reliable support and a confident on-court feel for a wide range of playing styles.

SHOP NOW

WADE 808

The Wade 808 series is designed for players who value adaptability and precision. Featuring a drop-in midsole for better court feel, lighter weight, and responsive bounce, it delivers strong traction, grip, comfort, and cushioning—built to lead the game.

SHOP NOW

WADE SHADOW

The Wade Shadow series is a budget-friendly team shoe built for outdoor play. Designed for rough courts, it delivers durable traction, steady support, and reliable comfort—perfect for players who bring intensity to every game.

SHOP NOW

DLO

The Dlo series is the signature line of NBA star D’Angelo Russell. Combining style and performance, it offers reliable support, responsive cushioning, and smooth court feel—built for agile, confident play.

SHOP NOW

WADE ICE BLOOD

The Wade Ice Blood series is inspired by D’Angelo Russell’s “Ice in My Veins” celebration. Built for reliable performance, it delivers responsive cushioning, solid support, and comfortable court feel—perfect for agile, confident play.

SHOP NOW

WADE FLASH

The Wade Flash series is an all-in-one shoe built for basketball and everyday wear. With reliable cushioning, comfort, and versatile support, it delivers smooth performance on the court and easy style off it.

SHOP NOW

WADE SON OF FLASH

The Wade Son of Flash series is built for outdoor play, offering durable construction, reliable traction, and balanced support. With solid comfort and responsiveness, it’s a dependable choice for consistent performance on the court.

SHOP NOW

WADE LIFESTYLE

Wade's lifestyle is fused with Dwyane Wade's sense of fashion. Starting from Wade 001 (which is Wade's personal favorite), the lifestyle shoes are recognized by many.

SHOP NOW

WADE SLIDE

The Wade Slide offers lightweight cushioning and soft support for everyday comfort. Easy to slip on, it’s perfect for post-game recovery and casual wear.

SHOP NOW